If you use a slogan or a logo that identifies your company to your customers, you should protect your rights to that slogan or logo. If you don’t have the thousands of dollars that a federal trademark registration might require, the Tennessee Trademark Act (TTMA) might provide you with the protection you need at a cost you can afford.
Registering your slogan or logo under the TTMA, which only applies to marks that are in actual use in your business, likely will give you the remedies you may need against infringements in Tennessee, such as injunctive relief, infringer’s profits, and attorney’s fees if the infringement is knowing or occurs in bad faith. Registration also gives you the ability to prove your ownership and use of the mark to any other entity in Tennessee.
Registration under the TTMA is a streamlined process through the Tennessee Secretary of State’s Office. The application fee is only $20 per class within which you want your mark registered. The review process – the time from filing of your application to issuance of a registration certificate – can be as short as Continue reading Tennessee Trademark Protection: An Affordable Way to Protect A Slogan or Logo